Tag: huawei pr crisis

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What the Hell Was Huawei Thinking?

You’ve heard the phrase, “read the room.” Huawei can’t read the room. In spite of an in-house communications team that includes talented pros from the West, they continue to make amateur mistakes. The latest comes in the form of an open letter to the U.S. media published last week in The Wall Street Journal. If …more

A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more

Option for Huawei in Fighting Latest #PRCrisis: Atomize the Narrative

Huawei’s PR quest to be perceived as “just another telecom equipment maker doing its part to connect the world” took another hit when ex-CIA chief Michael Hayden said Huawei spied for the Chinese government. In an interview with The Australian Financial Review (AFR) published last Friday, Hayden also mentioned that Huawei tried to recruit him …more