Today’s professional athletes cultivate their brands with attention to detail that would make a product manager at P&G proud. Certainly Kevin Durant fits into this category. That’s why his “Thank You to Everyone” ad published in the San Francisco Chronicle last week was disappointing. The creative could have come from a summer advertising workshop for …more
Companies underestimate the power of micro moments in brand building. As the world and specifically business communications increasingly tilt toward the digital sphere, . This holds true for all companies, whether B2B or consumer. Starting with “the bad and unattractive,” an interaction with LinkedIn last week reminded me of this point. I think I’m on …more
People often assume that I’m anti-Facebook just because I’m the only human being in Silicon Valley without a Facebook page. Not true. For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a …more
