Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more
I recently made an online purchase from Canterbury of New Zealand which makes great stuff even if you don’t play rugby (I don’t). After placing the order, I realized I had forgotten to plug in the discount coupon. I went back to the site and figured I would take a shot with the online …more
Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.” By this definition, Trump’s unconventional approach to communications has …more
The plan from Amazon, Berkshire Hathaway and JPMorgan to “tinker” with the American healthcare system caused quite an uproar. It’s not every day that Warren Buffett and Jeff Bezos join forces to figure out a way to eliminate those pesky clipboards holding the forms that you fill out every time you make a pit stop …more
Apple plays the communications game with the ferocity of the guy at the poker table with all the chips. It has a way of exerting its will on others, including journalists. Combining an unconventional media relations strategy and owned media, the company’s announcement of a fund for advanced manufacturing dominated the media at the end of …more
The Grab Bag makes its 2016 debut. For those not familiar with these posts, I string together three quick takes. Here goes. When You Apply for a Job with the CIA, the Question Immediately Arises, “Can You Keep a Secret?” I enjoy studying communications of all types. That’s what led to me to a …more
