Tech companies more than any other industry recognize that their ability to recruit A+ talent has a say in their long-term success. Magnifying the issue, the tech sector has been on a roll, and the talent pool hasn’t kept pace. With demand out of whack with supply, there’s even more pressure on companies to do …more
Staying true to form during the last presidential debate, Donald Trump inferred that all smart business people find loopholes to avoid paying federal taxes, including Warren Buffett. I tried to come up with a plausible explanation for why Trump thought his comment on Buffett would go unchallenged. Then, the obvious hit me. He doesn’t care. It’s his words …more
After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event. An economic weekly magazine offered two key leaders from the Belgian economic community to speak at the affair, but they were ultimately offered nothing …more
Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. .. The data doesn’t exactly quantify the communications profession embracing …more
I’ve discussed in previous posts the challenge of bringing the traditional storytelling arc into business communications. Companies don’t have two hours to set the stage, tease out the plot with the requisite twists and turns before the trumpets sound with the happy ending. Often, we’re lucky to get 90 seconds, and even that depends on …more
Many people dread Wednesday, the “hump day” of the work week. I, on the other hand, can’t wait for Wednesday and cruising through the Dining section of The New York Times. For my money, the best storytelling in daily newspapers can be found here. Sure, the journalists are skilled writers, but it’s their expertise in both finding …more
