Tag: humanizing technology

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Putting A "Face" On A Company

Everybody knows technology rules Silicon Valley. That’s why Larry Ellison chastising HP plays out locally like “Desperate Housewives.” That’s why you can find memory chips next to beef jerky on the way to checkout counters at stores like Fry’s. The engineering mindset that permeates the Valley often finds marketing, much less storytelling, to be a superficial …more

The Story Is Always There

I was honored that Kathy Hansen invited me to participate in her Q&A series. She asked me to share one piece of advice or wisdom on storytelling. My response – The story is always there. I truly believe this. Every company has something compelling to say. But like discovery in the legal sphere, it can …more