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The Mechanics of Working with an Illustrator (from a PR perspective)

PR under utilizes illustration as a form of visual storytelling. Yet, one could make an argument that no visual form better suits PR. After all, anything is possible with illustration (literally). Still, the idea of engaging with an illustrator can seem daunting — if not downright scary — for those steeped in the world of …more

The Making of an Illustration (From a PR Perspective)

We continue to experiment with all forms of visual storytelling. Anyone can point and click a camera. Thanks to the numerous make-me-better tools, amateurs can doctor a photo into something “watchable.” Not so with the illustration. Only legit expertise can create a professional-grade illustration, but the reward comes in a fresh communications asset. Any time …more