Tag: illustration in business communications

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10 Examples of Visual Storytelling that Boost the Narrative

Most of us who toil in business communications tilt toward words. We studied mass communications, journalism or English in college. When we went looking for jobs, our resumes touted writing expertise, not design. Yet, today’s world calls for equal emphasis on the visual side. I’ve always viewed my blog as a laboratory where I can …more

The Making of an Illustration (From a PR Perspective)

We continue to experiment with all forms of visual storytelling. Anyone can point and click a camera. Thanks to the numerous make-me-better tools, amateurs can doctor a photo into something “watchable.” Not so with the illustration. Only legit expertise can create a professional-grade illustration, but the reward comes in a fresh communications asset. Any time …more