What do you remember about the 2013 Super Bowl? Unless you’re a fan of the Baltimore Ravens or the San Francisco 49ers, your overriding memory is the blackout, when someone pulled the plug at the Superdome for 34 minutes. And if you work under the marketing umbrella, you admired the nimbleness of Oreo Cookie to …more
There being downtown San Jose. Our office is a two-minute walk from the headquarters of the NFC champs, the Carolina Panthers. And we’re a 20-minute Light Rail ride from Levi’s Stadium, host to the big game on Sunday. Given our proximity to the action, we challenged the U.S. team to come up with tweets reflecting …more
Today finds hundreds of brands huddled in their war rooms, rehearsing how they will respond to what-if scenarios at the Super Bowl. I loved the line uttered by David Matahia, director of marketing communications for Hyundai, at the Holmes Innovation Summit last week: “Oreo screwed us all with their Super Bowl moment.” Because Oreo generated …more
Given all the industry organizations based in New York that count PR as a target audience, we were enthused about the Holmes Report hosting its first Innovation Summit in Silicon Valley last week. As with any first-time activity, there are going to be hits and misses. Still, I would characterize the overall conference as a …more
Many brands jumped into the real-time marketing fray with the Royals’ latest addition to the family on Monday. This effort wasn’t as effective as what took place during the Super Bowl blackout for a reason I’ll get into in a minute. Still, I don’t think the Mashable headline, “Brands, Try, Fail to Capitalize on Royal …more
