Tag: independent pr consultancy

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The Ethics of PR Consultancies in “Choosing” Clients

As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the …more

Leadership and Zigging When Everyone Else is Zagging

I will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride …more

The Big Gulp: Publicis and Omnicom Join Hands

The past weekend brought us M&A fireworks as Publicis and Omnicom tied the knot creating the largest marketing services company known to mankind. First, the clever part – In what might be an industry first, a Vine video showed the respective chiefs signing on the dotted line. I guess two tokes on a peace pipe …more