Tag: influencer relations

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This Data Proves PR Is Not Rocket Science

I’ve been wanting to use this data for some time. But I needed to allow the statute of limitations to run its course since the data comes from a specific client engagement. The client was Novellus, a player in the semiconductor capital equipment space. It’s been over five years since Lam Research swallowed up Novellus, …more

Revisiting the Disconnect Between PR and Bloggers

I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this in mind, I’ve dusted off a previous post that addresses this very topic: Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled …more