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Fortune Article Illustrates Power Of Contrast In Storytelling

Fortune recently covered Jack Dorsey’s latest venture, a service that promises to cause heartburn for the banking industry by essentially transforming the smartphone into a credit card reader. From a communications perspective, the following visual caught my attention. Click here for a larger version of this graphic. The illustration reflects a classic storytelling technique we’ve …more

Telling a Story Through Visual Means

We are inundated by information. (How’s that for going out on the limb; hopefully not a precursor for 2010.) If all or part of that information can be translated into a visual, you strengthen the “consumption” process – particularly in areas of complexity; i.e., technology, cleantech and life sciences. That’s why, when I projected the …more