Obama’s Infomercial Offers Lesson in Storytelling
I tend to associate infomercials with Ginsu knives and historical videos on World War II. Obviously, the Barack Obama infomercial that aired last month was not in the order-now-and-get-free-shipping genre. Putting politics aside, the video comes across as a powerful communications vehicle. How can you go wrong with world-class production quality, panoramic views of “amber waves of …more