I’ve always viewed Intel as the gold standard when it comes to communications in the electronics sector. They know how to translate technology into narratives that land. They know how to leverage owned media to fling warning shots to the chosen few. And they’re always striving to put a face on the company, whether that’s …more
When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the podium, his words didn’t get my attention (and not just because my Hebrew vocabulary is eight words on a good day). Instead, I zeroed in on the backdrop depicted in the photo below. If I’m reading this correctly, Mobileye, a maker of technology for …more
Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more
Everybody knows technology rules Silicon Valley. That’s why Larry Ellison chastising HP plays out locally like “Desperate Housewives.” That’s why you can find memory chips next to beef jerky on the way to checkout counters at stores like Fry’s. The engineering mindset that permeates the Valley often finds marketing, much less storytelling, to be a superficial …more
