Tag: interactions with professional services firms

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The Ethics of PR Consultancies in “Choosing” Clients

As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the …more

Maximizing The Value From A PR Agency (Or Any Professional Services Firm)

This post doesn’t exactly fall under the storytelling umbrella. I figure a rogue post every now and then keep things interesting. Which serves as my segue into the client-agency relationship. PR agencies disdain the “V” word. Calling an agency a vendor is akin to a slur against the principal’s mom. Agencies want that partner mantle. But I’ve …more