When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more
When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more
At its core, global PR isn’t about infrastructure or titles. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in a way that leverages content …more
