Tag: internet use

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creative print advertisement

What Type of Ad is Most Trusted by Internet Users?

If the intended audience doesn’t trust the format of the ad, the actual content has no chance. We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year. So back to …more

The Relationship Between Storytelling, Social Media And Age

We’re working with one particular client which targets an older demographic. They were convinced the “older crowd” does not participate in social media. Just for the heck of it, we took five current customers and plugged their names into LinkedIn. It turns out four of the five had LinkedIn profiles and two of them also …more