Tag: Japan PR

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The Hoffman Agency staff at Mount Fuji

“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency   I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand …more