I’m pleased that two of our account professionals in our Tokyo office, Sayaka Kitamura and Haruna Kawamoto, have contributed today’s guest post on a topic dear to my heart, the importance of tailoring stories to a given market. I give Sayaka and Haruna credit for making the intellectual argument for investing in local content. Here’s …more
As best I can surmise from passport stamps, I made my 48th trip to Asia last week. It never gets old. Every trip – this one with stops in Tokyo and Beijing – brings a unique adventure, knowledge and inevitably a touch of weirdness that defies Western sensibilities. I think most people are familiar with …more
Boy meets girl. David topples Goliath. Money. Overcoming hardships. Goliath meets girl. All the basic themes of classic storytelling work in any culture and in any language. But this doesn’t mean you can develop stories in your home market, fling them over the fence to far-reaching countries and expect them to resonate with the local …more
