J. C. Penney Apology Ad: How Not to Fall on Your Sword
Americans love a good apology. Show even a modicum of sincerity, and all is forgiven. J. C. Penney and its apology ad is certainly banking on this dynamic. Unfortunately, the strategy is flawed, and the execution is worse. We’ve simplified the chain of events in the aerial view below: Did I miss something? I thought …more