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Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

More Advice for College Grads in Landing That Elusive First Job

I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more

Storytelling has a Place in Resumes and Cover Letters

As colleges get ready to unleash their 2018 graduates, the economic principle of supply and demand comes into play. To put it bluntly, the supply of college grads far exceeds the number of open entry-level jobs. As someone who literally couldn’t give himself away for free — after graduation I wrote to over 10 advertising …more

College Grads, Time to Break the Rules for Resumes and Cover Letters

Millions of college students are about to graduate and strike out in the real world, some with shiny apples in hand. Given that the number college grads far exceeds the available entry-level jobs, finding that first gig can feel like the search for a donut at Deepak Chopra retreat. . But there’s a sure-fire way …more