Tag: john byrne

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Insights into BusinessWeek Philosophy and Storytelling

I have to give credit to BusinessWeek’s Executive Editor John Byrne. He got the engagement religion and has never wavered in prostelyzing the message. While the BusinessWeek pages — both print and the digital variety — serve as the pulpit for most of Byrne’s communications beyond the BW corridors, he penned a op-ed for The Christian Science …more

Transforming The “Engaged Reader” Into A Journalist

The concept of reader engagement championed in the blogosphere is now making the rounds in the traditional publishing world. BusinessWeek serves as a good exhibit A. MediaShift captured changes afoot at BW in a far-reaching post that included an interview with the big cheese himself, EIC John Byrne. On the topic of reader engagement Byrne shared: …more