Tag: journalism school

MENU
made up story

Is This the Future of Newspaper Video?

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you …more

A Mass Comms Curriculum Alone Short-sheets Tomorrow’s PR Pro

I was delighted when Steve Farnsworth asked me to contribute a guest post to his blog. The content follows. While it’s not exactly focused on storytelling, it still falls under the communications umbrella. Steve originally approached me to share my perspective on the changing role of internal PR practitioners. No question, the economic downturn has …more