Tag: journalist storytelling

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Grading Out the Storytelling for a New York Times Job Description

I am an unabashed cheerleader for The New York Times. For those who have the stamina to read more than 10 words at a time, it’s trustworthy. For those in the communications business of constructing non-fiction storytelling, the Times offers daily lessons. In fact, you’ll find some of the best journalist storytelling on the planet …more

What the Hell Does the PR Guy Know About Journalism (Take 3)

I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more

Storytelling That Shows Life is Better Than Fiction

I’ve made 20 or so trips to China since my inaugural adventure in 1999. And make no mistake, every trip feels like an adventure. Beyond the obvious learning, I can count on China to deliver a happenstance or two (or three) that remind me, “Toto, I’ve a feeling we‘re not in Kansas anymore.” This one …more