That’s the question posed by friend and colleague Peter Lewis after asking him to share his perspective on the state of storytelling to mark my blog hitting the big one-oh. Before jumping into the answer, a few back stories (naturally). I’ve known Pete for some time, going back to his days laying the groundwork for …more
In this era of fake news sites and outlandish assertions touched by social media suddenly morphing into perceived truths, Russia also depends on the advertorial as a “weapon” of choice to tell its story. With ex-FBI Director James Comey’s recent testimony reigniting the Russia maelstrom, it’s easy to forget that Russia’s approach to disrupting the …more
Remember the revolt from journalists when The Atlantic published a native ad on that “wonderful” organization known as Scientology? Putting the disdain from journalists to the side, by appearing to be editorial content to many readers the ad did trigger more clicks, which in turn generated more revenue. I thought the phrase “ecclesiastical leader” was …more
