Tag: jp morgan chase

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Governments Jump into the Sponsorship Game

When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the podium, his words didn’t get my attention (and not just because my Hebrew vocabulary is eight words on a good day). Instead, I zeroed in on the backdrop depicted in the photo below. If I’m reading this correctly, Mobileye, a maker of technology for …more

Advertising Gets Narrative

It pains me to say what I’m about to say. Advertising recognizes the power of narrative more than the PR profession. This isn’t to say that PR efforts aren’t using storytelling techniques (sorry for the double negative, Mr. Harper). There are consultancies like us as well as corporations who have got the storytelling religion. But you don’t see narrative …more