Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more
Virtually all innovation traces back to the semiconductor industry and the roughly $463B that will be spent on chips this year. It stands to reason that the trade publications serving such a critical industry and one perpetually in the throes of change would thrive. Yet, like their trade brothers and the overall media …more
The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world …more
