Tag: Kindle

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Dear Mr. Bezos, What’s the Story?

The letter to the customer posted on one’s website offers the perfect forum for storytelling. Because you’re in control. While I chastised Toyota for its customer letter addressing the recall, I also recognize the attorney factor during a crisis warrants a handicap. Which brings me to Amazon and its CEO Jeff Bezos. No question, Mr. …more

Oprah: Heartfelt Storyteller or Paid Shill?

Oprah is a good storyteller who’s even better at facilitating a story. More than any single element, Oprah has turned tapping into the emotional reservoir of her viewing audience into an art form. That’s why when Oprah came forward on Friday and proclaimed Amazon’s Kindle (e-reader) as life-changing people paid attention. In fact, Oprah’s revelation created more noise in the blogosphere …more