Tag: Larry Page

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Should a CEO Be Blasted For Dull Clichés?

I’ve been considering this question since August 22, 2011. That’s when The Financial Times column, “Chief Googler’s ‘amazing’ clichés are dull and void” appeared. Lucy Kellaway took Larry Page to task for his poor communications on the Motorola acquisition. Channeling high school biology, she dissected the following statement from Page phrase by bloody phrase: “Together, …more

Storytelling Techniques Behind Google Announcement on Larry Page Named CEO

Everyone pays attention to Google. When Google announced that founder Larry Page will take the CEO reins, virtually every media property in the world automatically reported on the news. The company’s PR machine doesn’t have to lift a toe (even less effort than a finger) to create demand. With that said, if you reverse engineer the fireworks from last week, one …more