Game 5 of the NBA finals takes place tonight. Let’s forget for a minute that Kawhi Leonard has the strength of Paul Bunyan and Andre Iguodala misplaced his jump shot since hitting that dagger in the Warrior’s Game 2 win. There are lessons to be had from the communications and branding perspectives. And I’m not …more
David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception …more
I made a trek to China last month. After 20+ trips to China since my first adventure in 1998, you would think they would feel humdrum by now. That couldn’t be further than the truth. My senses still automatically jolt to high alert the minute I step off the plane. Inevitably, I will see something …more
