Storytelling Techniques Tie Tractors To Uniting A Country
Consider this quandary. Caterpillar makes heavy machine equipment like hydraulic excavators, tractors and the ever-popular backhoe loader. Pushing dirt from point A to point B doesn’t exactly conjure drama. Recognizing this point, Caterpillar developed a series of videos that do tell compelling stories by connecting the company’s equipment to a human element. My favorite involves Caterpillar’s role in uniting the country of …more