A Special Post to Help PR Agency Professionals Decode 11 Client Phrases
Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty). Yet, how PR professionals on the front lines interpret a certain client phrase can make or break an …more