Attention K-Mart Bloggers: Great Storytelling Alone Won’t Build an Audience
No blogger, including me, wants to toil in obscurity. Those of us who work under the marketing umbrella adhere to this twist on the “Field of Dreams” adage, “If you build it, people won’t necessarily come.” It’s now time for an update with a fresh wrinkle: Specifically, many RELEVANT people still won’t come. When it …more