It doesn’t matter whether you sell pizza, cars or solid state memory chips, every company grapples with the question: why should the customer buy me over competitors? Few companies try to compete on price, and even those that do are careful in how they play the low-price card. The next time you’re at Costco or …more
By David Frost, CEO, PR Deadlines, Sydney, Australia As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs …more
The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean …more
