While the communications world increasingly tilts toward digital, there are opportunities to play the contrarian card with an analog tactic. Executed right, the payoff can generate more than your fair share of attention. That’s what SHETRANSFORMS.US strove for last week. As background, SHETRANSFORMS.US advocates for taking the gender bias out of online search. The organization …more
After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. If only it were that easy. Take the sponsored content from Marketo that recently …more
I wasn’t going to write about the FTC’s latest salvo on native advertising. When the agency announced its “enforcement policy” on Dec. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. But so many …more
