For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more
David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10 …more
What do you remember about the 2013 Super Bowl? Unless you’re a fan of the Baltimore Ravens or the San Francisco 49ers, your overriding memory is the blackout, when someone pulled the plug at the Superdome for 34 minutes. And if you work under the marketing umbrella, you admired the nimbleness of Oreo Cookie to …more
For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more
Everyone left the news release for dead years ago. Then Enron imploded, Sarbanes-Oxley arrived and the need for public disclosure resurrected this humble servant. That’s why you saw Berkshire scooping up Business Wire some years ago. It was a form of “forget mining for gold, let’s sell the pans and sluice boxes.” But not even …more
I got the SlideShare religion because the platform simplifies the blending of words and visuals in storytelling. But there are a number of ways to bring visuals to the fore, such as the infographic. I was particularly impressed with the savvy displayed from a company called Infegy in creating an infographic on the vuvuzela, those pesky horns providing the “lovely background music” …more
