Maximizing The Value From A PR Agency (Or Any Professional Services Firm)
This post doesn’t exactly fall under the storytelling umbrella. I figure a rogue post every now and then keep things interesting. Which serves as my segue into the client-agency relationship. PR agencies disdain the “V” word. Calling an agency a vendor is akin to a slur against the principal’s mom. Agencies want that partner mantle. But I’ve …more