Public relations as an industry undervalues interviewing skills. You can find training session after training session on how to pitch a journalist and to not follow up with a “did you get my email?” Same goes for writing. Show, don’t tell. Stay away from chest-thumping adjectives like “revolutionary” and “breakthrough.” Yet, most mass communications curricula …more
Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more
Our 2019 mantra “The story is always there” points to the importance of the discovery process in business communications. Anyone can sit down with Apple’s Tim Cook after Elizabeth Warren has made her case for greater regulation of the tech industry and come away with a story that triggers clicks. It takes much …more
After the press event to launch our office in Jakarta last month, a journalist from one of the local publications interviewed me. Here’s an excerpt from that interview. Q What is interesting about the Indonesia market that makes Hoffman want to open a branch in Indonesia? A As one of the smaller global …more
Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Q. Happy 20th Anniversary on your operation in Asia! Can …more
