There’s no question that photos like the one above that accompanied a New York Times article on China’s surging demand for coal accentuate storytelling. In some cases, we’re actually seeing storytelling revolve around visuals like the seafood charticle in WIRED Magazine. I think The New York Times does a particularly good job in building their stories around a …more
I spoke at the American Chamber of Commerce in Beijing on storytelling a couple weeks ago. The talk triggered interest from a Chinese publication which asked me two questions via e-mail: How does storytelling impact today’s traditional media as well as social media? How does storytelling benefit business executives and their respective companies? …more
We published the first guest post on this forum a couple of weeks ago from Michael Margolis. No. 2 comes from one of the Agency’s account folks, Julia Sinykin, who looks at stories in the context of water. And we’ll continue to strive to periodically shake up the status quo. The word “irony” comes to …more
Any company would prize 20 column inches plus a photo on the front of The Journal’s Marketplace section. That’s exactly what UPS enjoyed in the article titled “UPS Thinks Outside the Box on Driver Training.” The piece makes for a good mini case study on the type of storytelling that plays in the business media. Note …more
Literally thousands of PR blogs dot – some might say clog – the social media landscape. When I started Ishmael’s Corner in 2008, I concluded the last thing the world needed was another digital pulpit spewing about embargoes, e-mail blasts to reporters, and the like. Instead, this blog has strived to address storytelling in business …more
