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Classic Storytelling Still Requires Local Characters

Boy meets girl. David topples Goliath. Money. Overcoming hardships. Goliath meets girl. All the basic themes of classic storytelling work in any culture and in any language. But this doesn’t mean you can develop stories in your home market, fling them over the fence to far-reaching countries and expect them to resonate with the local …more

Revisiting the All-important Anecdote

The latest issue of BusinessWeek ran a piece called “The Leaner Baby Boomer Economy” In short, the story looks at how major brands like Starwood Hotels and Mercedes are responding to baby boomers cutting back on their discretionary spending. Like all compelling storytelling, the writer David Welch makes good use of anecdotes. For example, he …more