Every generation — boomers, Gen Xers, millennials, and beyond — brings its values and frames of mind to the world. For communicators and marketing pros with deep experience, say 20+ years, that experience isn’t necessarily an advantage when you’re targeting millennials. We don’t think like them. We don’t talk like them. Because we’re not them. …more
If you’re Don Quixote, you can control Sancho Panza. You tell him not to tweet. He doesn’t tweet. He’s one dude on a donkey. This technique doesn’t work as well in organizations with thousands or even hundreds of employees. The millennials and Gen Xers dominating the workforce believe the Bill of Rights guarantees life, liberty …more
Yesterday marked the three-year anniversary since VentureBeat and Jolie O’Dell’s focus group of one correlated expensive toast to the decline of San Francisco. The O’Dell discourse came with jagged edges, damning the tech industry for a cycle that goes something like this: Someone creates a business for consumers with too much money and pretensions of …more
