By Matthew Medlin, Account Coordinator Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more
The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists …more
