Tag: Mumbrella Asia

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Research Indicates PR Pros Believe They Do Get Storytelling

I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both …more

Trump’s Job Description for Press Secretary: “Make Communications Great Again”

Communications debacle after debacle have riddled the Trump administration, the latest involving the firing of FBI Director James Comey. TIME Magazine called the Comey firing “a gross miscalculation, like reaching for the gasoline can in order to extinguish a grease fire.” Naturally, Trump’s knee-jerk reaction was to throw press secretary Sean Spicer under the bus. …more