Tag: native pr

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Revisiting Native PR

I discussed the concept of native PR last month. Unlike native advertising, there’s no charge for media placement in native PR. If there were ever a forum for communicators to experiment with storytelling, this is the place (no cost = low risk). I think it’s fair to say that the BuzzFeed Community has emerged as …more

Have You Heard of Native PR?

It’s the sister of native advertising. The difference between the two forms of communications comes down to cost. Unlike native advertising, the media placement for native PR is free. Shifting from theory to reality, check out how this plays out on what’s called the BuzzFeed Community: What a great platform for communicators to hone their …more