By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more
I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more
Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
