We live in a world that correlates speed with business success. Often, it’s not about inventing the best solution. It’s about getting there first and then fending off competitors parallel to trying to get the product right. But building a brand is not a transaction or a campaign. It requires time. Those same fast-twitch muscles …more
I’m convinced that storytelling in news releases increases syndication. While the wire services don’t track this type of data, our own experiences support the premise. Apparently, Gold’s Gym agrees, applying storytelling techniques to a news release distributed yesterday with the headline: Are You Fit Enough For Your Own Phone? Gold’s figured out announcing yet another discount on membership fees …more
Avery Dennison dominates the market for mailing labels and the like. The company rung up roughly $6B in sales last year. With that said, I think it’s fair to say that the sticky label space fits into the commodity quadrant. I’m also guessing that the margins on those “Hello My Name Is __________” tags aren’t …more
