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China Borrows from Trump Playbook, Fanning the Flames of Xenophobia

President Trump referred to COVID-19 as a “foreign virus” during his Oval Office speech last month. Soon after, that phrase gave way to the “China virus” triggering a spike of racism directed at Chinese Americans. Of course, Trump enjoys race baiting. It’s good TV. Most Americans don’t realize – or perhaps don’t care – that …more

Storytelling hammers the final nail in the coffin of Guy Fieri’s eatery

By Grace Hoffman, Editorial Assistant   It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more

This is How You Course Correct a Media Story That Misses the Mark

Correcting a statistic in a media story is easy. If a company reduces its workforce by 100, but the journalist accidentally added a zero so the number reads 1,000, you reach out to the publication and they run a correction. Unfortunately, inaccuracies in media stories are often not so black and white. Context, nuance, history, …more

A Stately Trump?, Journalist Office Hours, and a TikTok Mug

The Grab Bag post returns for a second 2019 installment. Again, the story lines in these posts can’t quite shape stand-alone posts. Yet, I hate to see a shard of a story go to waste. .   TIME Cover Photo Depicts a Stately President Trump Take a gander at the cover of TIME Magazine August …more

Deconstructing a New York Times Article on Amazon for Storytelling Lessons

Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more

Brookings, Not Using Traditional PR, Punches Back at The New York Times

When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond. The wondering didn’t last long. The same day the stories came out, Brookings published “Brookings …more