We live in a world that correlates speed with business success. Often, it’s not about inventing the best solution. It’s about getting there first and then fending off competitors parallel to trying to get the product right. But building a brand is not a transaction or a campaign. It requires time. Those same fast-twitch muscles …more
The Hill, the beltway publication on politics and other sundry occurrences in D.C., was one of the first to report on then-candidate Trump’s comparison to Ernest Hemingway. Covering a Trump rally in South Carolina on Nov. 20, 2015, the publication captured this soundbite from Mr. Trump: “Somebody said I’m the Ernest Hemingway of 140 characters.” One …more
I’ve got the Twitter religion. I’ve experienced its power in the form of crowd sourcing, research and new connections. But Twitter is not a platform for storytelling. Mark Drapeau who pens the blog Cheeky Fresh makes this very point in Microstorytelling Overkill and the Conundrum of the Exciting Event (must be nice to not have …more
