Tag: one-off stories

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Applying Supply-and-demand Economic Theory to Media Relations

The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more

Where Did Journalist Julian Assange Get His PR Degree?

Want the media to pay attention? Offer a compelling story. Want the media to really pay attention? Deliver a really compelling story. I get this concept. But to say Julian Assange dominates the headlines because WikiLeaks is a world-shaking story shortchanges Mr. Assange’s PR savvy. As Reuters pointed out, Assange “has masterfully manipulated elite media outfits.” Digging deeper, Assange …more