Tag: Online branding

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Storytelling on the Contact Page of a Company Website?

Yes. But before diving into the topic at hand, it’s worth a visit to your Google Analytics. This doesn’t require a lengthy analysis. Click on the site content and pull up the pages with the most views. If you’re a B2B play, it’s likely that your contact page is a top producer of pageviews. It …more

The Worst Customer Service Narrative In The History Of Branding

In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not true. Worse, …more