Blogging shares a similarity with golf. A zillion people enjoy the activity, but only a chosen few make money at it. This point recently got hammered home when I stumbled across an ad on Craigslist recruiting bloggers for Intuit’s small-biz property. Intuit pays 100 bucks per post. I already knew it’s the rare blogger who can quit his or her …more
Watching the volcanic outrage over the AIG bonus money playing out in the media I wondered how the company would respond. Many companies make the mistake of ducking for cover thinking they can wait out the storm. While AIG is hardly the poster child for business communications, it made the right move with an op-ed from the CEO Edward Liddy …more
Oprah is a good storyteller who’s even better at facilitating a story. More than any single element, Oprah has turned tapping into the emotional reservoir of her viewing audience into an art form. That’s why when Oprah came forward on Friday and proclaimed Amazon’s Kindle (e-reader) as life-changing people paid attention. In fact, Oprah’s revelation created more noise in the blogosphere …more
